In these days of cluttered email inboxes and endless spam, it can be refreshing to get a piece of traditional paper mail in our physical mailboxes.
This is especially true if it’s mail that’s relevant and interesting. Even advertisements can be fun if they’re informative and tailored to what we enjoy.
As a business owner, you may have gotten away from mailing advertisements. After all, email is cheap and online campaigns are effective. If you want to stand out, though, you may want to try direct mail.
Read on to find answers to the question, “What is direct mail?” along with this year’s direct mail trends.
What is Direct Mail?
Direct mail refers to any targeted mail advertising campaign. You can target businesses or consumers with relevant postcards, brochures, catalogs, and sales letters.
Targeted mailings can use a variety of tactics to appeal to customers. From appealing colors to informative content, there are several ways to can ensure your customer reads and acts on your mail.
What is Direct Mail Marketing?
Direct mail marketing refers to a coordinated mail campaign. Rather than sending out a single piece of mail, you’ll want to periodically send out mail. This allows you to stay at the forefront of your customer’s mind.
You can also combine direct mail marketing with other types of marketing. You can follow up with a phone call or by email. You can also use different types of mail. You might start with a simple postcard and follow up with a sales letter, for example.
Direct Mail Advertising Trends
There are numerous resources you can turn to that specialize in the direct mail business. The United States Post Office offers assistance with creating targeted advertising, for example. With that help, you can create unique campaigns that take advantage of the latest trends.
With the data available today, you can create a targeted direct mailer. You can go beyond just targeting clients based on gender and age. You can find out about your potential client’s hobbies and purchasing habits and incorporate those interests into your campaigns.
Integrating Digital Campaigns
You can incorporate your online presence into your direct mail campaigns. You can include a QR code that brings customers directly to your website. You can also include a personalized URL that brings potential customers to a website that coordinates with your mail campaign.
Incorporating your online presence makes it easy for customers to respond to your mailers. They can place an online order easily.
If you want to stand out from other mail advertisers, create something unique. You can create a dimensional piece of mail that involves the customer. You can also include samples, stickers, and coupons.
You can also include augmented reality pieces. These mailers create a unique 3D image when viewed through special glasses or through a phone app.
A Home for Your Mail
What is direct mail? It’s a powerful way to reach your customers.
At National Mailboxes, we know the importance of direct mail. Of course, that mail needs a place to go.
We specialize in providing residences and businesses with mailboxes tailored to their needs. Check out our catalog to find out more about how we can help.